Seriously, I think this is one of the ugliest things I've seen. What makes it worse, of course, is that it's unisex. And that they envisioned it in plaid.
I can't imagine any self-respecting man wearing that thing, unless he needed to work on his truck. The blue version does sort of look like your average coverall. The sad fact is, though, this garment isn't meant to be worn as a coverall. And I really can't imagine anyone would think that having an outfit that exactly matched their girlfriend's would be cool. The male model's only in it for the money, that's for sure. His smile drips fake. As for women wearing it, even on the lovely thin model in the photo, this is not a good look.